Built Around Genetics
B.A.G is a streetwear label from Yorkshire, built around one artist's hand. Every piece carries drawings by Dan Skez: columns, eyes, roots and stacks, inked on paper long before they ever touch fabric.
Drawn by hand, never generated
Each design starts as a pen drawing. We trace it line by line so it prints sharp at any size, from a chest mark to a full back piece, and every wobble of the hand comes with it. No generated art, anywhere, ever.
Run like a culture library
The name comes from the lab. Every garment is treated like a strain: it gets a style code, a colourway and a line it belongs to, from the jersey-inspired Elite line to the head-to-toe LAB suits. The good ones get kept. The rest get binned.
Printed to order
Nothing is made until you order it. Each piece is printed edge to edge in the UK, so the colour is dyed into the fabric instead of sitting on top, and there is no warehouse full of dead stock.
The artist
Dan Skez is an illustrator from Yorkshire, known for dense psychedelic line work and hand-lettered tees. Follow his work on Instagram.
